What is Omni-Channel Targeting?

Omnichannel marketing is the seamless integration of branding, messaging, and online and offline touchpoints as consumers move down the sales funnel. This, in turn, enables a more customer-centric approach that allows us to take your message to the right audience – at the right time – versus the traditional model of large audience stimulus and supportive traditional metrics from Neilson, Geo-Path, and Ranker among other tracking methods.

Simply Put – The AD Professor engages your larger marketing area with a branding campaign that may start on larger stations in your marketplace – ABC, NBC, FOX or CBS and may support the launch of your campaign with Out of Home (Billboards,) Print (Marriage mailers or similar,) and PR.

Or NOT. Depending on your needs and budget.

The Ad Professor can engage consumers digitally, using commercial creativie, in a unique way. We can use proprietary search term crawling software to find the people looking for your product,  to find people searching your competitors, etc – and then send hyper-targeted video impressions to their smart devices in real-time – versus spending advertising dollars on large scale mega-phone advertising like Local News.

Example:

Client A

  • Runs All Major Networks at Heavily Viewed News Time Periods: $50,000 Per Month
  • Runs All Major Mailers Monthly:  $50,000 Per Month
  • Runs Out of Home with Three Major Carriers: $50,000 Per Month
  • Utilized Social Media and Google Heavily: $75,000 Per Month
  • Expenditure: $225K
  • Gross Sales Per Month $3.5M

Client B

  • Uses Omni-Channel OTT/CTV and YouTube/Pinterest/Facebook/Instagram: $100,000 Per Month
  • Targeted Heat Map Mailing with The AD Professor based on Propensity of Installations: $35,000 Per Month
  • Double Verified Television Traditional Media & Cable Spot: $35,000 Per Month
  • Gross Expenditure: $170K
  • Gross Sales Per Month: $3M

Both are doing well!

Yet there is a lot to be said about what each client has into their sales cycle, their closing ratios, their internal structure, and past branding initiatives.