Omnichannel marketing is the seamless integration of branding, messaging, and online and offline touchpoints as consumers move down the sales funnel. This, in turn, enables a more customer-centric approach that allows us to take your message to the right audience – at the right time – versus the traditional model of large audience stimulus and supportive traditional metrics from Neilson, Geo-Path, and Ranker among other tracking methods.
Simply Put – The AD Professor engages your larger marketing area with a branding campaign that may start on larger stations in your marketplace – ABC, NBC, FOX or CBS and may support the launch of your campaign with Out of Home (Billboards,) Print (Marriage mailers or similar,) and PR.
Or NOT. Depending on your needs and budget.
The Ad Professor can engage consumers digitally, using commercial creativie, in a unique way. We can use proprietary search term crawling software to find the people looking for your product, to find people searching your competitors, etc – and then send hyper-targeted video impressions to their smart devices in real-time – versus spending advertising dollars on large scale mega-phone advertising like Local News.
Both are doing well!
Yet there is a lot to be said about what each client has into their sales cycle, their closing ratios, their internal structure, and past branding initiatives.