Programmatic Video and Video Advertising is simply running 15 second, 30 second, and long form video ads within online video content at scale. Commonly referred to as Pre-Roll advertising, Programmatic Video is as scalable as banner advertising with all of the innovative targeting options but in a more desirable video format. With features such as skippable vs non-skippable, completion rates, viewability and more, Video Advertising has never been easier or better for a local marketer.
Programmatic Video Advertising offers all of the features standard banner ads offer, but in a video format. Marketers and Partners are reaching audiences based on content, behavior, search data, location information, IP, and more. Programmatic Video is now as scalable as banner advertising with all of the innovative targeting options in the more desirable video format. Our Clients are targeting their TV budgets and other Video format advertising to capture a larger share of wallet, while enhancing campaign execution, to deliver a great return on ad spend.
The Ad Professor is plugged into 20 ad exchanges, such as the Doubleclick Ad Exchange, Index Exchange, and Telaria to name a few. It’s The Ad Professor’s unparalleled ability to reach a narrow target market in a hyper-local geo all while providing an omnichannel optimization strategy that makes our Programmatic Video solution a better option than nearly any other professional services provider. If Programmatic Video is a key to your business plan moving forward, The Ad Professor is the best partner to help scale the strategy, execute that strategy, and provide excellent results for your business on a local, regional or national level.